Kids React to Controversial Cheerios Commercial in New YouTube Video

STORY BY Jessica Elizabeth Pawlarczyk

Published: July 28, 2013

Benny and Rafi Fine, two brothers who founded the Fine Bros. company, have set out to restore Americans’ faith in racial equality.

The Fine brothers do this by conducting a study in which children ages 4-13 are shown a Cheerios commercial and are then asked several questions about their views of the video.

For those of you who have not seen or heard about the famous Cheerios commercial, it features an interracial family that includes a biracial daughter. In the year 2013, one would expect that such a family is not only commonplace, but also acceptable. Viewers’ comments on the commercial’s YouTube video proved incredibly hateful and racist, however; in fact, the comments got so out of hand that Cheerios shut down viewers’ capability to comment on the video.

The Fine Bros. decided to tape the children participating in the study and made a montage of the children’s reactions. (View the video here.)

The youngsters’ responses were so heartfelt and inspiring that the company decided to post the video for the public to see. It became an instant hit with millions of views, and overall, the YouTube community’s response has been overwhelmingly positive. Unlike the original commercial itself, this new video continues to accept viewer comments despite its “controversial” nature.

The Fine brothers’ video has several highlights, most notably the children’s genuine confusion as to why the commercial would make people angry.

“Why?” several of the children ask in regards to the video’s lack of acceptance.

“That’s it? That’s just a cheerios commercial,” another child says, extremely confused. 

“They seem like a normal family,” another participant says. Along the same lines, a young boy hilariously responds that a person can marry any race of his or her choosing because, “as long as it’s a person it’s a person… It’s not like marrying like a dog!”

What a smart kid— he certainly makes a valid point.   

Another comic line comes from a boy who says in a perplexed voice, “I thought Martin Luther King spoke against this and fixed this already!”

One of the younger participants also claims that current laws should eradicate racism… She then goes on to say with the utmost confidence that anti-racism laws were created by none other than George Washington.

On a serious note, a 13-year-old participant becomes so upset that she cries while saying the following: “People shouldn’t judge each other on the color of their skin or their religion or anything that’s different. You should only judge a person based on their character and personality.”

“My mind doesn’t wrap around the idea (of the public’s negative reaction)… It’s dumb,” she also says.

When the interviewer asks a girl what she would tell racist people who do not approve of the commercial, she thoughtfully recalls the popular saying, “If you don’t have anything nice to say, don’t say anything at all.”

In an inspiring statement to all of the biracial people in the world, another girl passionately says, “Stand proud for yourself! I am the way I am!” (To see this girl’s fiery soliloquy, go to 8:22 in the video.)

One child sums up the overall sentiment of the study’s children when he memorably reasons, “Underneath it, you’re literally the same; you have organs and a heart.”

Perhaps this child is viewing the situation in an incredibly literal sense, but anyone who is in favor of racial equality must admit that his theory makes perfect sense… And if that’s inspiring, I don’t know what is. 

Other Stories by Jessica Elizabeth Pawlarczyk
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