Party on. Angela Simmons and Fashion Director Alisha Crutchfield launch party of Angela I Am at Henr

STORY BY Candy Washington

Published: August 7, 2013

Wasn’t able to hit up the launch party of AngelaIAm.com, the new fashion brand and ecommerce website from Russell Simmon’s niece, Angela Simmons, and fashion director Alisha Crutchfield? Don’t worry, I party so you don’t have to.

The line to the event was crowded around the red carpet and tourists stopped to snap pictures outside of the Henri Bendel’s flagship store on 5th avenue. Once I sauntered inside I was greeted by cool visual displays that Henri Bendel is known for and the aspiring-model types with long legs and an urban chic vibe – but for some reason it felt more like a casting call than a fashion event. The display on the lower level was Angela’s picks of what to buy at Henri Bendel that gave a sneak peek into her style ascetic that you can find and purchase on her ecommerce site.

The next part of the party was on the second level of Bendel’s with complimentary cocktails, wine, and treats. The party was bumping with music by DJ Hannah Bronfman and a live performance by Atlantic records recording artist Lauriana Mae. Although I wished they had more merchandise that we could actually find on her site, sort of like when Rent the Runway and other ecommerce site have pop up shops, but with a 20% off discount at Henri Bendel for attending the event, I am not complaining.

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