Pledging to Safe Lives this New Year
STORY BY Reyne Hirsch
Published: December 8, 2013
With the holidays upon us, CIROC Ultra Premium Vodka, Sean “Diddy” Combs and Uber are asking their fans to join their “1 Million Dollar Pledge”.
Until the end of 2013, consumers are asked to pledge their commitment to never drink and drive by Tweeting and posting on Facebook their pledge with #cirocthenewyear.
For every person that pledges, CIROC and Uber will donate $100 to help consumers to get home safely. They will continue to donate $100 until they reach $1 million.
Uber will offer safe rides on a first come, first serve basis beginning January 1st at 10am.
Celebrities have also joined forces with Combs by pledging their support. Those who have joined already are Collin Farrell, Sarah Michelle Gellar, Zoe Saldana, Lilly Kaplan, Anna Farris, Malin Ackerman and more!
Pledges to #CirocTheNewYear will go live on one of the main billboards in Time Square, and Combs will retweet you!
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